Every picture tells a story

Choosing the right images for your Scheme/Plan

Often businesses find it very difficult to choose the right images for their website, social media and other marketing communications. This is particularly the case in service-based industries, but there are still many ways to tell your story visually and capture the members’ attention.

Here are our top 5 tips for choosing images:

1. Quality not quantity – Use good quality images, if possible use real-life examples (the Committee or your members), if that’s not possible use stock photography which is approved for editorial use.
2. Avoid clichés – When stock images are the only option available, choose wisely and use pictures which tell a story.
3. Be creative – Try not to be too literal, instead, suggest the experience or choose a theme.
4. Show people – Use images of people your audience will identify with ie. images which represent the demographic of your pension.
5. Always stay true to your brand – Only choose images which fit your core brand values and character (what your business stands for and how you want it to come across to members).

Visual storytelling is a great tool for providing members with a window into your Scheme/Plan. Use it wisely and creatively to build a picture that sparks interest and invites engagement and it will lead to your communications being more successful.

And of course, we’re here to help! At Concert we follow these tips when selecting photography for our own clients projects.

Need some inspiration?

If you need some further inspiration here’s a great post by DIYGenius about visual storytelling with 15 examples, although this is specifically for Instagram, lots of the advice applies to choosing photography in general: www.diygenius.com/brilliant-examples-of-visual-storytelling-on-instagram/